Sugar Ray’s Commercial Equipment

Sugar Ray’s are proud to offer a bespoke service for business to business on commercial equipment. We offer your business an account manger to help plan and grow your business , supporting you every step of the way. Our tailored service allows you a one stop option to make the most from your space, interior design and equipment to get the most from your money and the best return on investment. We even offer a product installation service using trained, experienced staff for a professional fitting.

We can offer you many services including commercial gym equipment in bespoke colours for your company, help maximise the space in your sports centre by sourcing specific items that best suit your needs and match your exact specifications. We can find you the right equipment whether it is a Bowling Alley, Track and Field Equipment, Olympic Trampolines, Wrestling Matts and Much Much more. Much of the boxing and fitness equipment is in stock where our large bulk buying power offer you truly the best prices on high specification products and because we manufacture the majority of the commercial equipment and other sporting goods in our own factories we can offer you prices without reflecting a handling fee or middle man charge.

Many products and brands we stock are Exclusive to Sugar Ray’s such as Ampro and Tuf-Wear with us also being major suppliers of York Fitness , SKLZ , Yoga-Mad and Fit-Equip among others

Recent projects include a Sports Centre refitting of MMA Cages, Matting, Boxing Ring and Fitness Machines such as Treadmills , Rowing Machines , Cycles Etc. We also undertook the newly formed Angola Boxing Of Excellence, working along side Chris Eubank and the Angola Government to supply them the equipment to open up a boxing academy for their Olympic Squad and future development of amteur boxers. A new training camp facility in Lanzarote that included an Olympic Trampoline, FILA approved wrestling area and Taekwondo Matt’s as well as all the boxing Equipment and Fitness equipment to house the Swedish Olympic Team. Both these contracts involved us having to ship the equipment in containers using our in house shipping company.

We have also been an in-house supplier for the Army, RAF, Navy, Council and Police, as well as dealing with many sporting organistaions including Sport England, The English Olympic Boxing Squad and Ireland’s Olympic Boxing Team and large organisations like Fitness First and Cannon’s Gym.

Because we don’t just stock Boxing , MMA , Martial Arts , Weightlifting , Wrestling , and Fitness . Sugar Ray’s are major suppliers in All sports and you will find sports such as Athletics , Hockey , Rugby stocked online, with the larger field equipment and products such as Football Goals and Rugby posts available to order specific to your needs.

For your free quote or advice, call our Commercial team today on 01277 204888 Our B2B Sales Manager Ian Hennan will be happy to help discuss your sporting needs to help you deliver on time at the best price with the right equipment for you. He has over 30 years experience in the sports trade and if he can’t find you the equipment you are after for your sport or sporting needs then it probably doesn’t exist!

Bank Holiday Weekend

This upcomming Bank Holiday Monday we will be closed but open all this week up to Saturday as normal. We are open Saturday 4th May from 9.30am – 5pm, Closed Sunday 5th May and Bank Holiday Monday 6th May, back open Tuesday 7th May 9.30-5.30pm as Normal Monday-Friday and Saturday 9.30am – 5.00pm. Outside these times the online store is open 24-7 as normal. Every one at Sugar Ray’s hopes you have a great long weekend, lets hope for a bit of sun! if not Jumpers, Hooded Top’s, Coats and Jumpers can be found here !!!

Boxing On TV

With the Decision last year to award Matchroom sport all the available Sky dates, there has been a natural influx of fighters leaving promotional firms for Matchroom. leaving existing Sky TV promoters Hatton, Hennesey and Frank Maloney with no mainstream or established TV platform and battling to get their boxers fights with no TV money. Frank Warren’s deal with Sky has also ended and he left to set up Boxnation TV. Frank Warren stated that the money being offered by sky was going down and down, with a lack of competition this naturally happens, so decide to go and set up a channel that will try and give boxing fans the fight the fights they want.

So channel 5 had been a breath of fresh air. Hennessy sports, which represents boxers including Tyson Fury, James Degale and Chris Eubank Jr, struck a deal with C5 in 2011 after ITV pulled out of boxing on ITV4. Giving Hennessy sports a national TV station so that his boxers could gain mainstream publicity and us the fan’s had another outlet, other than pay for channels in the form of Sky and Boxnation, to watch boxing on TV. Worrying rumors have been flying that channel 5 had pulled out of boxing, which would be bad for the sport. For mainstream success then Boxing needs to be shown on mainstream TV to reach a wider audience. At the moment next Tyson Fury Vs Steve Cunningham April 20th IBF Heavyweight Title Eliminator for the No2 Spot is being shown on Channel 5. This is great, but hopefully not the end and the rumors are just that and C5 is in this for the long hall.

Day’s of Eubank, Benn, Collins and Watson on ITV got great viewing figures and gave the fighters mainstream success. The more people that watch boxing, the more likely there will be an increase in people following and participating, growing the sport. Look at these old viewing figures I know that there are more channels now and viewing figures are down on national TV channels, but if you take it the large audiences from then, that would still translate to a big audience now.

From The People newspaper in 2006

Ali v Frazier 1971 BBC 27.3
McGuigan v Cabrera 1986 BBC 18.3
McGuigan v Pedroza 1985 BBC 18.0
Eubank v Benn 1993 ITV 16.3
Malinga v Eubank 1992 ITV 13.3
Benn v McClellan 1995 ITV 13.1
Rocchigiani v Eubank 1994 ITV 12.3
Eubank v Close 1993 ITV 11.5
Eubank v Thornton 1992 ITV 10.3
Eubank v Holmes 1993 ITV 10.1
Bruno v Marin 1995 ITV 10.1

Amir Khan’s last fight before becoming professional against Mario Kindelan. Achieved a peak audience of 6.3 million viewers on ITV, encouraging ITV to reach a long-term agreement to show future Sports Network boxing promotions shows for a while.

Tyson Fury’s fight against Kevin Johnson in Belfast in December drew 1.4m viewers (5.74%), well above the channel’s 12 month slot average of 1.05m (4.93%). Fury vs Chisora did a peak audience of 3million.

Carl Froch and Jean Pascal the figures were roughy 2.9m and that was a World title Fight on ITV. All good viewing figures. The albatross around boxing neck in some ways is the BBC previous return to professional boxing after a 15 year absence with a 10 fight Audley Harrison deal. We all know how that turned sour but viewing figures were good at first, peaking at approximately 6 million, a respectable figure.

Boxnation had 240,000 subscribers for the Haye-Chisora fight last summer. Then, during the quiet period for boxing in December, January and early February dropped to 120,000. But Frank Warren say’s it’s rising again and will climb back above 200,000 fairly shortly, thats for a pay per view tv station.

I understand that Sky wanted bigger shows and was getting worried about the small hall boxing shows being showed every week with dropping viewing figures. But then why keep Prizefighter who’s viewing figures have been as low as 126,000. Surely promoters such as Dennis Hobson, David Coldwell, Carl Greeves, Steve Goodwin, Micky Helliet etc can put on a better show than these with great 50/50 match up’s. If you don’t want boxing show’s getting stale then, having one promoter is not the way to go about it. If you can pick from a selection of promoters they will have to offer exciting cards to get the slot. Guaranteeing someone show dates does not guarantee show quality. If there is good competition, the fan’s will get good match up’s and this will relate to viewing figures.

If Sky Proceed with one promotion company that will leave Eddie Hearn unable to sign more boxers as he will not have enough Sky dates to keep them active. Other boxers will suffer as without TV deal’s, promoters will struggle to put on shows. The figures how boxing get’s good viewing figures, I have heard that it can be difficult to film, but I would have though a studio for the commentators and ringside cameras would be fairly easy. When you look at say F1 viewing figures for the UK Australia, BBC 2011, 3.2m, SKY 2012 1.02m. Down 68% Malaysia BBC 2011 4.4m, SKY 2012 1.5m. Down 66%. Not massive audiences and how much does it cost to put on these shows???

As a license payer to the BBC and considering some of the minority sports they cover, how can it be right that the BBC finds no room in it’s budget for a sport that does so much for so many peoples lives. Boxing has long been associated with having the ability to get the young of the streets where they can cause trouble, into a gym, fit and disciplined. Quite simply peoples lifes can be turned around by this wonderful sport, it deserves better coverage doesn’t it?.

Without competition, we won’t get the fights the fan’s want, the boxers won’t get paid the money they deserve and promoters will continue to struggle. Let’s hope that Channel 5 commit again, ITV re-enters and Sky Sport splits the deal for the good of boxing. We need long term stability with boxing on these platforms continuously not 10 shows then off again. Their have been rumors that Eddie Hearn was easier to deal with for Sky and he fit’s in with their new school team, but I can’t see that Mick Hennessy would be any harder to deal with or a Dave Coldwell, Ricky Hatton etc. If the reason for TV getting involved and then pulling out again then promoters will need to change tactics and go for long term reward as opposed to short term gain with a hard fought negotiation, as a again stability is needed now to allow boxing to be the national sport it deserves to be and us the fan’s to get the fights we want to see. The figures are there, production cost’s can’t blamed and the fighters are doing their job. Somewhere between the respected heads of each TV channels and the promoters it’s going wrong.

Easter Opening Times

For all those looking to get out of DIY jobs and no-one planning to garden in this weather pop down and see us at Sugar Ray’s this Easter weekend. We are Open:

Good Friday 10am-5pm
Saturday 30th 9.30am -5pm
Sunday Closed
Monday Closed
Tuesday back to normal 9.30-5.30 Opening Times

Outside these times the store is open the normal times and as always the website is available to order from 24-7. Any one want to ring for advise can call the sales team during the opening hours on 01277 204888.

Our address for those sat Nav’s is

Sugar Ray’s
6 Great Eastern Road
CM14 5EH

We are easy to find just off the M25, A127 or A12 by Road and on the London Liverpool Street, London Stratford, Ipswich, Southend Victoria and Norwich train lines.

With our super showroom packed full of stock from exclusive brands like Ampro , Tuf-Wear , exclusive product lines from Fighting Sports , Top-Ten and favourite boxing brands like Cleto Reyes and adidas Sugar Ray’s is your one stop boxing super store with the largest stock holding’s and selection available.

Have a good Easter and we will See You Soon!

Sugar Ray’s January Sale

At Sugar Ray’s we are on sale 365 days a year 24-7, but this year we have put up a On Special section to show some of our already great deals and we have also added some new heavily reduced boxing equipment and clothing to it.

We have put on sale the best selling adidas Box Rival II, Tuf-Wear Gym Spar Glove, adidas Training Glove the adidas Ultima Sparring Glove and many more products all found here

We don’t buy poor quality equipment and we only deal with the most premium brands and innovative companies. We don’t get large quantities of stock left, that won’t sell and people wont buy unless reduced, because we only sell the best. So what we did was picked some of our best sellers to give you the best products at the best prices. Bottom line is any company can offer the best club prices and sell say a skipping rope at a pound, but as they say “cheap is, what cheap does”. A pound skipping rope will not last and you will have to buy many to last as long as our say very robust, club quality Ampro Adjustable Speed Rope

So because Sugar Ray’s do things a little different like bringing you the best exclusive brands and products from boxing companies like Ampro, Tuf-Wear, Title, Top-Ten and Fighting Sports. As well as major boxing brands like Adidas. We have put the items that you really want on sale to give you a better deal, while still selling you high quality and value boxing equipment. Sugar Ray’s giving you more than just cheap boxing equipment, reducing prices without reducing service..

Christmas Opening and Delivery Times

The Sugar Ray’s shop is open 9.30 – 5pm Monday – Saturday up to  Saturday December 22nd for your last minute boxing Christmas presents. We are back open after Christmas on Thursday December 27th, Friday December 28th and Saturday December 29th 10 – 5pm. We are then closed until the New Year Wednesday 2nd January 2013 where normal opening times will continue.

Last Christmas Delivery date for Internet orders from our website on Stock Items is Monday 18th after this time many will still be delivered on time but for guaranteed delivery please ring 01277 20488 to speak to sales to place your order on stock items for Christmas delivery. Last day for this service is Thursday 20th December.

Big Sellers this Year on Santa’s list for those stuck on what to buy someone have been the Ampro Gel Range, available here , Tuf-Wear and Top Ten

If you want any advice on any product then just give us a ring where we will be ready to help you out.  Sugar Ray’s offer a 30 Day refund and exchange policy for peace of mind over any present bought from our store


The Sugar Ray’s Elfs

Sugar Ray’s New Website

We launched our new website this week just in time to enable you to buy all your Xmas gifts for friends and family. Featuring a new enhanced search system, product categorisation, server infrastructure and streamlined ordering process now shopping with Sugar Rays should be quicker, faster and more efficient than ever before.

We’ve broken the site down not only into the types of gear available but using our core subheadings of sports so you can now quickly drill down to find exactly what you need in any of our main sports boxing, fitness, martial arts, mma, weightlifting and wrestling as well as a whole bunch of equipment, clothing and accessories for other sports that you just didn’t know we did including baseball, running, basketball, hockey, rounders and softball, rugby, snooker, swimming, Table Tennis and many more.

Opro Prostate Cancer Charity – “The Blue Mouth guard”

Support Prostate RFC and wear ‘The Blue’ this season. OPRO, the world’s leading supplier of self-fit mouthguards, has teamed up with Prostate Cancer UK (aka Prostate RFC) to raise money to fight the most common cancer in men. Many Rugby stars including Ugo Monye, Danny Care, Charlie Hodgson,
Schalk Brits, and Tim Payne are already wearing ‘The Blue’ as well as many other top sports people are already wearing ‘The Blue’ so why don’t you?.

The problem is Early prostate cancer usually causes no symptoms, so can go undetected for some time. Prostate cancer is a form of cancer that develops in the prostate. Most prostate cancers are slow growing, however, there are cases of aggressive prostate cancers. The cancer cells may metastasize (spread) from the prostate to other parts of the body, particularly the bones and lymph nodes.

Prostate RFC is the community for sports clubs, players, boxers and fans who understand that in the UK:

• 1 in 9 men will get prostate cancer
• Over 40,000 men are diagnosed with prostate cancer each year
• 10,000 men die from prostate cancer every year
• £1 per mouthguard goes to the charity

OPRO shield Blue Mouthguard, with White ‘fins’. Meet the requirements for level 3 for impact performance and level 2 for retention(19N). The OPROshield models include the patented OPROfin retention system which gives the OPROshield the best tention (fit) performance of any self-fit mouthguard in the world.

The revolutionary design offers maximum protection and unprecedented comfort if you closely follow the detailed fitting procedures. Offering maximum protection against front and concussive blows whilst keeping the palate clear for improved breathing and speech. Features 21 high flow, self forming fins. Includes Mouthguard Case, and How To Fit CD and £6000 GBP Dental warranty, see pack for details. Please note that this mouthguard is not suitable with fixed braces.

You can buy your Mouthguard to protect you from impact and help the fight with prostate cancer from here

Olympics 2012

Well the Olympics is well underway and the GB team is amassing a tally of medals to be proud of and it’s fair to say that the Boxing Squad that has been assembled is looking to get a few around their neck.

When you think back to Athens and our loan representative was Amir Khan and rewind 4 years ago to our great performance with Sugar Ray’s customer James DeGale getting Gold, Tony Jeffries and David Price getting Bronze, if it hadnt been for Amir I think the boxing landscape would of been a different proposition. One boxer to the Olympic games was a poor return on lottery money and if he hadn’t of got a Medal they were on the verge of pulling there funding for the sport.

Fast forward to today and we know have an Olympic System to rival any country with facilities and coaches to match. 10 Boxers including 3 women with women’s boxing featuring at an Olympic games for the first time and we have assembled our greatest squad through one of the worlds hardest qualification system. British boxing is on a high and has been a joy to watch on the TV.

We have been lucky enough to of dealt with the Irish, GB, South African, Indian, Trinidad and Tobago, Tanzania, Honduras, Boxing, Wrestling and Weightlifting squads at this Olympics as well as many individuals from these sports and others. All these people are looking to do there countries proud and from all at Sugar Ray’s we salute you, the knock on impact from Medals being won is hard to gauge, but I do know the impact from them not being won is easy, less funding and less new people taking up these sports. The effort of these people helps so many other young people, industries and business as well as the most important factor, the “Feel Good” one. So enjoy people, the greatest boxing squad GB has ever sent to an Olympic games.

S Starskey

Degale to Defend in Denmark

James DeGale is to put his European Super-Middleweight title on the line against experienced Italian Cristian Sanavia in Denmark on April 21. Degale has inactive since claiming the belt in October, and rumored promtional problems have meant its been difficult time for the Olympic gold medalist but he will be looking to get his career back on track with a victory in this fight.